The 101 on Google's Pigeon Update: What You Need to Know

The 101 on Google’s Pigeon Update: What You Need to Know
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The 101 on Google’s Pigeon Update:
What You Need to Know

A SPN Exclusive Article by Julia Spence-McCoy (c) 2014

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Google and their animals (or birds) lately. You might have already heard about Google Pigeon, or at least have seen the name floating around online. Just what is this update? Was it a web content update? Let’s take a look at just what pigeon is, how it will affect you, and just how you can start writing perfect content that Google Pigeon will adore (think breadcrumbs on a street).

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Wait, What Is Google Pigeon?
It really does seem like Google is constantly releasing new algorithm updates, and it is starting to get quite confusing for many. We have Search Engine Land to thank for coining the name ‘pigeon’ for this fairly significant update which tailors local search results for consumers, making it easier for them to find something in their area.

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