How Shareable Content Can Boost Your SEO

How Shareable Content Can Boost Your SEO
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How Shareable Content
Can Boost Your SEO

A SPN Exclusive Article by Adrienne Erin (c) 2014

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At a time when content marketing is all the rage, it’s easy to forget that not all content is created equal.

There is some content that is superior to others when it comes to search engine optimization, and that’s the content that people want to share. Call it the “it factor” of SEO.

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Content with shareability stands a greater chance of going viral, of course, but it goes beyond that. Highly shareable content is also looked upon fondly by Google, which is essentially sponsoring an online popularity contest. When Google sees that other people like your content and are sharing it widely, it bumps up the rankings for that content.

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