Using Hashtags in Social Media Marketing

Using Hashtags in Social Media Marketing
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Using Hashtags in
Social Media Marketing

A SPN Exclusive Article by Adrienne Erin (c) 2014

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You don’t have to like it, but hashtags are now a part of our culture. They flash onscreen with alarming regularity during our favorite shows and sporting events and they populate our feeds on just about every social media site.

Get Happier Users in 10 Minutes or Less.



In case you’re somehow not familiar with them by now, hashtags are a way to tag posts in order to essentially hyperlink social media posts to search results. It’s a way for users to indicate that they’re responding, contributing to, or even creating a new conversation or trend. They can be serious or humorous, but one thing is for certain: they’re here to stay.

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