How Social Media is Threatening Google's Dominance

How Social Media is Threatening Google’s Dominance
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Aug 15,  ISSUE #2043

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How Social Media is Threatening
Google’s Dominance

A SPN Exclusive Article by Tina Courtney-Brown (c) 2014

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It’s 1 pm PST on a Thursday, and Google has already processed over 2.1 billion searches. On average, Google handles over 40,000 searches every second of the day. And yes, that number continues to grow, year over year. It seems, on the surface, that this web behemoth has dominance to spare.

4 Pieces of Social Media Real Estate You Shouldn't Ignore



And yet there’s clearly cracks in the Google armor. Take, for example, their growth rate. In the start-up phase in 1998, the company grew an astronomical 17,000 percent. From 2001-09, growth stabilized around 40-60 percent each year. But starting in 2009, those percentages started to dramatically plummet. In 2012, growth was down to just 10%. Most analysts agree that will drop even more substantically this year. Who on earth could be stealing Google’s audience?

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