HTTPS Now a Google Ranking Factor

HTTPS Now a Google Ranking Factor
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Aug 25,  ISSUE #2047

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HTTPS Now a
Google Ranking Factor

A SPN Exclusive Article by Adrienne Erin (c) 2014

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When Matt Cutts, Google webspam fighter extraordinaire, says something, SEOs best listen. Most of the time he’s offering hints at a policy the search engine will soon adopt, and so it is with Google’s latest change in ranking factor.

Email - 40X More Effective than Social Media



On Aug. 6, Google announced that it will start using HTTPS as a ranking signal.

Only a few months before, during March’s SMX West, Cutts had hinted the company was considering a move in that direction, but he declined to speculate when the change would take place or even whether it was a viable option for Google.

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