Content Marketing or SEO: Which is Most Crucial?

Content Marketing or SEO: Which is Most Crucial?
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Content Marketing or SEO:
Which is Most Crucial?

A SPN Exclusive Article by Tina Courtney-Brown (c) 2014

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Every season, it seems some new marketing trend surfaces, and people speculate whether it will replace SEO all together. Perhaps we’re all a little sick of the unknown and infinite process that is SEO; but try as we might, it really isn’t a replaceable task.

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Content marketing may be a new and trendy phrase, but the practice itself is ancient. Online, it’s become the single most successful means of educating folks about your industry, product, and services. And while content marketing is integral to great SEO, it has not, and will not, replace it.

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