The Facebook Algorithm Change and Its Impact

The Facebook Algorithm Change and Its Impact
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The Facebook Algorithm
Change and Its Impact

A SPN Exclusive Article by Adrienne Erin (c) 2014

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Ask a business owner or marketer about the recent Facebook algorithm changes, and you’re likely to be met with a glare. The social networking site switched the way updates are seen with the aim of putting more high-quality content in newsfeeds and knocking out posts based on memes aimed at building cheap traffic. It was hard to argue with the theory, but in implementation it’s been borderline disastrous for many sites.

Google Penalty Got You Down?



That’s because it’s not just the viral and meme sites that Facebook was targeting that have suffered. Businesses say they have seen their Facebook views plunge from what they were before the changes were put in place. Many have complained vocally, but Facebook doesn’t seem inclined to make any further tweaks.

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