Last October, we introduced Digital Analytics Fundamentals, our first course on Analytics Academy. We were thrilled to have over 145,000 students join us to learn about the core concepts of digital measurement.
Today, we’re diving deeper into how Analytics works with our next course in the series: Google Analytics Platform Principles.
In this course, we’ll cover: - the four components of the Analytics platform: collection, processing, configuration and reporting
- how Analytics collects data across different devices
- how data is transformed before you see it in reports
- key concepts for customizing your data in useful ways
You’ll have two weeks to complete the course alongside a worldwide community of Analytics enthusiasts to earn a certificate of completion. After that, the course will remain open for you to complete at your own pace.
Interested in participating? Enroll now and join us when the course begins on March 11, 2014. | | Preview the course 
Watch this quick course preview to learn about joining a course on Analytics Academy. | | |
