LinkedIn Blogging Platform Opens Up to Writers

LinkedIn Blogging Platform Opens Up to Writers
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Mar 14,  ISSUE #1977

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LinkedIn Blogging Platform Opens
Up to Writers from All Backgrounds

A SPN Exclusive Article by Adrienne Erin (c) 2014

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Most of us know LinkedIn as a social network for employers and job seekers where the site’s more useful features are locked behind a paywall. Most of us get along just fine with the site’s basic offerings, but for power users, the site’s more advanced functionality represents something of an investment and a risk, given that other sites give similar features for no charge.

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In a move that will please casual users of LinkedIn, but may alienate the site’s paying customers, LinkedIn recently announced that their publishing platform – a feature that had heretofore been limited exclusively to “Influencers” on the site – is now available to anyone with an account. LinkedIn’s own Ryan Roslansky broke the news, indicating that the decision was made to empower LinkedIn’s user base to become better at what they do – an inextricable part of LinkedIn’s commitment, he said, to providing value to their users, whether they pay for the site’s services or not.

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