How Do You Measure Website Authority?

How Do You Measure Website Authority?
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How Do You Measure
Website Authority?

A SPN Exclusive Article by Matt Jackson (c) 2014

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There is a lot of emphasis now placed on the authority of a website domain and its pages. Search engines tell us that authoritative sites are those that will typically enjoy the best placement, while SEOs and marketers inform us that links and citations from authorities within our industry are those that will garner the best results. Marketing guides contain page after page regarding how to become an authority and the benefits of being an online thought leader, so how can you measure your authority, or the authority of other websites to help with your branding, exposure, and marketing efforts?

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It isn’t always possible to tell which sites carry the greatest authority but, generally speaking, if a site has a lot of reader engagement then it is likely to be considered authoritative. Posts with multiple user comments, share buttons that show multiple retweets and +1s, and numerous pingbacks are just some of the ways that you can manually determine the authority of a website.

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