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There is a lot of emphasis now placed on the authority of a website domain and its pages. Search engines tell us that authoritative sites are those that will typically enjoy the best placement, while SEOs and marketers inform us that links and citations from authorities within our industry are those that will garner the best results. Marketing guides contain page after page regarding how to become an authority and the benefits of being an online thought leader, so how can you measure your authority, or the authority of other websites to help with your branding, exposure, and marketing efforts? |
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