Negative SEO: How to Stay Protected

Negative SEO: How to Stay Protected
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Mar 31,  ISSUE #1984

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Negative SEO:
How to Stay Protected

A SPN Exclusive Article by Tina Courtney-Brown (c) 2014

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With the recent news about Expedia’s potential negative SEO woes, a lot of companies have become paranoid about suffering the same fate. Negative SEO is a nasty business built with devious schemes to convince search engines to punish competitor sites, and many marketers suddenly feel powerless in ensuring it will not happen to them.

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While it’s evident negative SEO can be a problem for some, it’s easier than you may think to stay protected. Negative SEO is a very hazardous endeavor. Any reputable company would not dream of sailing these seas. If and when perpetrators are discovered, it’s a death sentence in the eyes of Google and their counterparts. Yet since the problem still persists, there are a few core things you can do to ensure you are not an easy target.

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