URL 101: Structuring Links for Maximum SEO Impact

URL 101: Structuring Links for Maximum SEO Impact
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URL 101: Structuring Links for Maximum SEO Impact

A SPN Exclusive Article by Tina Courtney-Brown (c) 2014

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When you’re diving into a new site design, or a full-scale redesign, URL structure should be one of the first considerations. Many developers will tell you that search engines can crawl any URL structure, and that the naming formats therefore don’t matter much. That is unequivocally not the case. SEO is all about landing stellar rankings for your main keywords, and of course the all-mighty ROI. And URLs play a major role.

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So how do you decide what your URLs should look like with both development and SEO principles in mind? The good news is the process is far more simplistic than you may fear. Follow these basic guidelines, and you’ll determine the perfect URL structure for your business.

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