Google's Answer Boxes: Damaging Your Search Results?

Google's Answer Boxes: Damaging Your Search Results?
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Oct. 20,  ISSUE #2071

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Google’s Answer Boxes: Damaging Your Search Results?

A SPN Exclusive Article by Tina Courtney-Brown (c) 2014

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Google’s main mission has always been a clear one: Give searchers what they’re looking for. That’s a simple goal with a very complicated road map. Until recently, the main form these results have always taken is a list of relevant sites. Showing they are anything but static, Google has mixed things up, resulting in some significant implications.

Toolkit: Crash Course in SEO



Now, when searchers embark on more common keywords queries, something called an “answer box” appears. Do a search for “dírect marketing” and you’ll see what I mean. These answer boxes provide brief descriptions for commonly searched terms, often pulling content from Wikipedia.

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