Email vs Social Media Marketing: The Facts

Email vs Social Media Marketing: The Facts
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Email vs Social Media Marketing:
The Facts

A SPN Exclusive Article by Adrienne Erin (c) 2014

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You’ve undoubtedly heard that you should be investing significant time in social media. That you need to have a Twitter account to be a digitally viable business. That you may as well shut down your company if you don’t have 15,000 “likes” on Facebook.

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Social media is important, yes, but its importance can vary greatly depending on your industry. And let’s be honest: Some industries simply aren’t destined for social media success.

This is not “Field of Dreams.” There’s no such thing as “if you build it, they will come.” It’s possible to devote significant time and resources to social media and not develop much of a following.

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