Mandatory Google+ Accounts Dropped: Beginning of the End?

Mandatory Google+ Accounts Dropped: Beginning of the End?
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Oct. 6,  ISSUE #2065

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Mandatory Google+ Accounts Dropped: Beginning of the End?

A SPN Exclusive Article by Tina Courtney-Brown (c) 2014

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Just a few years ago, when Google first launched its fledgling social network, Google+, hard sells abounded. Most notably, since January of 2012, any new Google account automatically had to create a profile on Google+. Whether you signed up for Gmail, Calendar, Google Analytics, or any other related tool, a Google+ account was mandatory.

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This strong arm tactic didn’t bode well for much of the community. Yet Google didn’t much care. They continued to give high value to active Google+ businesses in search rankings, and it looked like the world was forced to embrace the social network, or risk damaged search rankings or no access to Google’s other tools.

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