Why Social Media Can Be Fatal for Your Company

Why Social Media Can Be Fatal for Your Company
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Why Social Media Can Be
Fatal for Your Company

A SPN Exclusive Article by Tina Courtney-Brown (c) 2014

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With experts attributing about 1/3 of all the time we spend online to social media, it’s hard for any brand to deny the allure of going social. Marketers go where their audiences dwell, and just about evéryone is tied to at least one social media platform. Please do not mistake this mass consciousness as a space where anything goes. There are numerous social media horror stories that illustrate it can be brand suicide.

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The bottom line is this: if you don’t know how to use social in a way that elevates your company, you may in fact cause irreparable damage. To prevent these mistakes from taking down your viable business, heed the warnings the brands who have gone before you just didn’t see coming. We’ll examine a few key public mistakes, and discuss ways your brand can prevent an epic social failure.

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