Google's HTTPS Challenge: Making the Right SEO Choice

Google’s HTTPS Challenge: Making the Right SEO Choice
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Sep 19,  ISSUE #2058

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Google’s HTTPS Challenge:
Making the Right SEO Choice

A SPN Exclusive Article by Tina Courtney-Brown (c) 2014

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If you’ve heard the latest news from Google that HTTPS sites may see a slight boost in rankings, it was a long time coming. Google has been flirting with the idea of rewarding more secure sites using HTTPS for well over a year now, and in early August, they made it official.

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Before you dive in to redo your HTTP site into HTTPS, however, make sure it’s worth your while. Not every site needs to be in HTTPS, and not every HTTPS site will see a boost in SEO. Read on to learn where you fall in the fray.

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