Why Link Earning Trumps Link Building

Why Link Earning Trumps Link Building
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Why Link Earning
Trumps Link Building

A SPN Exclusive Article by Adrienne Erin (c) 2014

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Do you remember the first time you ever earned money from a job? Perhaps you worked at a fast food restaurant, or maybe you mowed a neighbor’s lawn. Getting that first paycheck was a thing of beauty. When you bought your first ice cream cone or baseball card or jewelry using those funds, it was all the better knowing that you had earned it.

The Top 12 Marketing Tips for the Holidays



The same could be said for getting links for your website.

In the early years of search engine optimization, links were built by calling in favors, sending out requests, and cannily targeting the right sites. It led to a boost in traffic, yes, but it was hardly organic. The bump in page views reflected good strategy, not good practice on the part of your business.

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