Google's Penguin 3.0: Taking Aim at Bad Backlinks

Google’s Penguin 3.0: Taking Aim at Bad Backlinks
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Google’s Penguin 3.0: Taking
Aim at Bad Backlinks

A SPN Exclusive Article by Tina Courtney-Brown (c) 2014

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Browse through any internet marketing message boards, and the buzz about Penguin; is deafening. When 2.0 launched in October of 2013, Google’s beloved update took aim at spammy practices and black hat backlinks tactics. Updates have continued to be released unexpectedly, but nothing significant enough to warrant a 3.0 label. It’s coming though – we don’t know when, but we know it’s on the way.

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Rather than wait until the release hits and becoming reactionary, it’s wise to take stock of your site and SEO practices now to identify areas that require improvement. This article will serve as your handy guide to prepping for an onslaught of penguins. Act now, or prepare to get pummeled.

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