COMMERCE CONNECTIONS A Lifecycle Marketing Guidebook Attention digital marketers: You are no longer in control. The leverage is held by the powerful consumer and the way they shop today. This fundamental shift in how people seek out and make purchases should be a motivator to change many aspects in your digital marketing programs. It is time to reach the buyer in a more meaningful, relevant way. It's no longer about mere contact it's about connection. The chapters of this eBook will explore: - Proven tactics that engage your audience across multiple channels
- How to avoid shopping cart abandonment
- In-purchase and post-purchase marketing strategies
- Loyalty and reward incentives, plus much more!
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