Google+ Turns Three: What Does the Future Hold?

Google+ Turns Three: What Does the Future Hold?
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Google+ Turns Three:
What Does the Future Hold?

A SPN Exclusive Article by Tina Courtney-Brown (c) 2014

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From the very start, Google Plus has had an uphill climb. Despite a bundle of stats that seem favorable, the social network has seldom been totally taken seriously, and has yet to be a significant gathering place. In other words, Google Plus is not particularly social. So why is it still surviving?

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The undisputed opinion is that Google hangs on to its floundering platform because of massive integration in key apps like Gmail and Maps, and most pertinently, their search results. Most businesses and enterprising individuals have Google Plus accounts not to connect with others, but for SEO purposes. But is that enough for Google to keep pouring money and attention into this controversial social platform?

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