Is It Still Worth It to Claim Google Authorship?

Is It Still Worth It to Claim Google Authorship?
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July 9,  ISSUE #2027

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Is It Still Worth It to
Claim Google Authorship?

A SPN Exclusive Article by Adrienne Erin (c) 2014

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What Google giveth, Google can also taketh away.

The search engine giant announced recently that it will be removing author profile pictures as well as Google+ circle counts in the results it serves up on both desktop and mobile. In the surprising announcement, Webmaster trends analyst John Mueller cited a desire to “clean up” the visual design of its search results, working toward a more uniform approach across devices.

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Mueller claimed that clíck-through behavior on what he called the “less-cluttered” design was similar to when authorship information was displayed. But of course, the announcement caused panic in the search engine optimization community, because Google Authorship has proven such a potent way to improve traffic in the past.

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