How to Refresh Your Website without a Total Overhaul

How to Refresh Your Website without a Total Overhaul
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How to Refresh Your
Website without a Total Overhaul

A SPN Exclusive Article by Adrienne Erin (c) 2014

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It’s been more than 18 months since you changed anything on your website, and your analytics are starting to reveal some problems related to this fact. Each month, your number of new visitors has declined. Fewer people are downloading your free PDF brochure. Plus, you aren’t getting as many online requests from prospects. You know it’s time for a change, but you hesitate to take the plunge in terms of a total website overhaul.

The Top 12 Marketing Tips for the Holidays



The good news is that you might be able to avoid completely redesigning your site. Instead, making some smaller changes could refresh the site enough to make a positive impact on your business’s bottom line. These changes can best be described as aesthetic, functional and content-related.

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