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Who isn’t intimidated by Google’s ever-growing influence and its ever-changing set of rules and guidelines? Publishers who have managed to cope with Google’s algorithm updates have learned to watch their step. They are fully aware that they have to play by the book and follow Google’s own letter of the law to protect their rankings. But in this context, one question still remains unanswered: does the mighty Google actually practice what it preaches? Or does it feel the need to break the rules every once in a while, to follow its own agenda? Are Google’s words spoken to be broken? |
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