How Google Authorship Impacts SEO

How Google Authorship Impacts SEO
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How Google
Authorship Impacts SEO

A SPN Exclusive Article by Tina Courtney-Brown (c) 2014

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There’s a lot of confusion around Google Authorship, Author Rank, and how both impact SEO (if at all.) If you’re a content creator or marketer amassing plenty of author credits, use this article to determine if the efforts of Google Authorship make sense to solidify your brand and expertise.

Personalize Your Website for Improved Conversion



What is Google Authorship and Author Rank?
First we will demystify the meaning and relationship between each author-related concept. And no, they are most certainly not the same thing.

Google Authorship is all about connecting your web content to a personal Google Plus profile. Links to content from Google Plus will therefore create a more personal Google listing, which includes an author photo, link to the author’s Google Plus profile, the number of Google Plus circles the author is a part of, and a link to additional author search results.

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