Is Usability the New SEO?

Is Usability the New SEO?
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Is Usability the New SEO?

A SPN Exclusive Article by Tina Courtney-Brown (c) 2014

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SEO ranks at the top of many marketers’ “most important” lîst, so much so that the world seems totally obsessed with the topic. In essence, SEO is about creating content that Google adores, and thus ranks accordingly. In other words, it’s a bot-centric practice that aims to garner the attention of algorithms, not human beings.

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The result of the SEO fad has, for all intents and purposes, been relatively positive. As algorithms improve in intelligence, so does the usability of the content produced for SEO determinations. After all, Google and company wouldn’t benefit from highlighting sites that trick the algorithms into high rankings. Actual users are turned-off by content that doesn’t speak directly to them, so in practice, this would be a short-lived success. So the search experts have spent thousands of hours perfecting algorithms to match what people want, not robots.

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