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Last week, on April 16, Google announced that Google+’s advertisement program, +Post Ads, would be available to all brands utilizing the Google+ platform that have over 1,000 followers. While the program had been in existence for a limited number of big name advertisers, the program’s requirements and capabilities have changed. Promoted as an easy way to start conversations, to get noticed online and to target specific demographics in a fast, streamlined manner, this announcement has brand marketers buzzing, with good reason. |
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