How to Market on Pinterest and Instagram

How to Market on Pinterest and Instagram
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How to Market on
Pinterest and Instagram

A SPN Exclusive Article by Adrienne Erin (c) 2014

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As social media continues to intersect with SEO and content marketing efforts in 2014, marketers are faced with the job of deciding which social networks to use. It can be tempting to stick with the platforms you already have a presence on, while skipping networks like Instagram and Pinterest where you may not have a profile. And you need a profile to fulfil the traditional goal of social media marketing: creating more followers and interested customers – right?

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The truth is, social media has a lot more benefits for your brand than an increase in followers. Platforms like Instagram and Pinterest have different marketing opportunities than Facebook and Twitter, due to their visual element. By ignoring these visual networks, you may be limiting the scope of your marketing campaign. You’ll also be ignoring the growing role that graphics and visuals are playing in content across the web.

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