How to Get News Coverage for Your Business

How to Get News Coverage for Your Business
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Feb 21,  ISSUE #1968

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How to Get News
Coverage for Your Business

A SPN Exclusive Article by Adrienne Erin (c) 2014

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Large corporations seem to have inexhaustible funds at their disposal when it comes to attracting the attention of the media. How are smaller businesses supposed to compare with that kind of firepower?

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Here are some ideas that might be worth looking into if you’ve been struggling to attract news coverage for your business.

Understand the Different Types of Media
While we tend to use the phrase “the media” as a catch-all, the fact is that there is more than one type of media, and knowing how and when to approach each one could prove to be hugely important.

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