Broken Link Building: Best Practices and Insider Tips

Broken Link Building: Best Practices and Insider Tips
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Broken Link Building:
Best Practices and Insider Tips

A SPN Exclusive Article by Adrienne Erin (c) 2014

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In search engine optimization, you get what you give. The most effective SEO techniques are not quick fixes. They take some time to implement, and they require more effort than simply slapping a few keywords haphazardly on a guest blog post. But they also give long-lasting return on that investment.

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One lesser-used but effective SEO technique is broken link building. If you’re not familiar with the term, broken link building is essentially this: A marketer notices a site, preferably one of high quality, with a broken link. He suggests to the webmaster removing that link and replacing it with an alternative, which happens to be a site that the marketer is trying to promote. That site then benefits from the high-quality backlinks.

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