2014: A Comprehensive Review of SEO

2014: A Comprehensive Review of SEO
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2014: A Comprehensive Review of SEO

By Tina Courtney-Brown (c) 2015

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As expected, 2014 was a banner year for SEO ups and downs. There were algorithm shifts a-plenty, and much ado about every major twist and turn. Why is SEO such an ever-changing industry? We can thank Google for the topsy-turvy momentum. As they adjust their algorithms based on how people search, SEO experts have to shift their strategies to being on top.

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There has been an estimated 83 major algorithm changes in Google in the last few years alone. That makes 83 times marketing experts have had to scramble, regroup, and learn the new laws of the land. And although 2015 promises to continue to stir the pot, understanding the nuances of what changed last year will help us move forward with gusto.

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