The Wrath of Panda: Google's New Algorithm Update

The Wrath of Panda: Google’s New Algorithm Update
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The Wrath of Panda:
Google’s New Algorithm Update

A SPN Exclusive Article by Tina Courtney-Brown (c) 2014

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On May 20th at 4:11 PM PST, Google’s search guru Matt Cutts sent out a Tweet that caused many a-heart to flutter and shudder. He wrote, simply: “Google is rolling out our Panda 4.0 update starting today.” And the internet panic ensued.

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Panda 4.0 is a major release. Whenever Google orchestrates key algorithm changes, a lot of hoopla follows. Because the search giant does not clearly articulate exactly what changes are included, web owners are left floundering to understand if and why their rankings take a nose dive.

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