Demystifying Google Penalties: Why Site Rankings Drop

Demystifying Google Penalties: Why Site Rankings Drop
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Demystifying Google Penalties:
Why Site Rankings Drop

A SPN Exclusive Article by Tina Courtney-Brown (c) 2014

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While Google’s algorithms may be mysterious, the company’s mission is not: Google wants to reward high-quality, content-rich sites, and penalize those that don’t fít the bill. Penalties can literally take down a site overnight, clobbering once respectable rankings into a sea of oblivion.

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If you’ve noticed your web site slipping in rankings, or you just want to take steps to prevent it from happening, it’s time you learn exactly what constitutes the majority of Google’s penalties. Consider this the best practices for websites who want to stay on Google’s good side. Go against these suggestions, and you are duly warned.

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