| Companies that invest in marketing automation solutions see 70% faster sales cycle times and 54% improvement in quota achievement. So why do sales leaders remain resistant to marketing automation?
Ian Michiels, Principal Analyst at Gleanster, will discuss what sales leaders should be demanding from marketing automation tools. We'll look beyond the obvious to explore why sales might be resistant in the first place, and how top performing organizations overcome these challenges. You'll learn:
- What to be prepared for when investing in marketing automation
- How to measure successful implementations
- Methods to track and monitor the positive (or negative) impact of changes
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