Google Says: Backlinks are Safe... for Now

Google Says: Backlinks are Safe… for Now
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May 21,  ISSUE #2006

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Google Says:
Backlinks are Safe… for Now

A SPN Exclusive Article by Adrienne Erin (c) 2014

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Matt Cutts, Google’s Distinguished Engineer, well known for coming down hard on link networks in a relentless effort to clean up the search process while improving Google’s accuracy has released a new video – one that quickly caught the attention of SEO experts, business owners and digital marketers. The new video relates to backlinks and the verdict is that they’re safe… for now.

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Why it Matters
It’s no secret that lately, search giant Google has been increasing efforts to penalize many link building efforts – seen as critical to traditional SEO – including link networks and those individuals and companies who purchase or sell links for SEO purposes.

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