Google's Hummingbird Update: More Important than You Think

Google's Hummingbird Update: More Important than You Think
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Google’s Hummingbird Update
is More Significant than
Businesses Think

By Geoff Ian Parker (c) 2013

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Hummingbird is the biggest iteration of the Google algorithm since Caffeine in 2010. It is, however, going to have less impact immediately on search marketing than the Panda and Penguin updates. Amit Singhal, of Google, said 90% of searches have been affected by this algorithm change. It was interesting to note, however, that very little was said within the industry about affected rankings before the announcement was made.

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The details of the Hummingbird amendments are provided below, detailing what has changed and how it impacts search marketing strategies.

In general terms, Hummingbird is a step towards the Google algorithm becoming artificially intelligent.

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