Are Synonyms the New SEO?

Are Synonyms the New SEO?
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Are Synonyms the New SEO?

By Mike Beeson (c) 2013

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Until recently, keyword research had been about what differentiates the meaning of words. Hence the SEO obsession with targeting long-tail keywords.

In the wake of Google’s algorithm updates – Panda, Penguin and Hummingbird – a new and more subtle approach may be needed to accommodate more clearly what unites the meaning of words… and thereby extend the Depth of Reach of SEO copy.

A Practical Guide to a Killer Content Strategy



For more effective SEO copywriting, we should be looking at using keywords or phrases that are broadly synonymous – as semantic ‘alternatives’ rather than ‘options’. This observation was prompted by a recent article on Wordtracker’s blog – but also by my own vast experience as a website and SEO copywriter.

The difference between ‘alternative’ and ‘optional’ may not be immediately...

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