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Paving the Path to Purchase  Driving shoppers to your product pages isn't easy and it sure isn't cheap. No commerce marketer can afford to lose sales to an un-engaging purchase path.
This white paper, a collaboration between Bronto Software and MarketLive, examines the browsing, carting, checking-out, and order-confirmation steps of the purchase path to answer: - What emotional components contribute to engagement or abandonment?
- How do you focus and maximize your marketing efforts to meet your customer's needs and help them along the path to purchase?
- What are the best techniques for optimizing results?
- And, more!
Download Paving the Path to Purchase to learn how to substantially improve your customer engagement, lower abandonment rates, and upgrade the shopping experience on your site! 
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