Google Shows How-To Lists in SERPs: The Pros and Cons

Google Shows How-To Lists in SERPs: The Pros and Cons
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Google Shows How-To Lists in SERPs: The Pros and Cons

A SPN Exclusive Article by Julia Spence-McCoy (c) 2014

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It’s raining… Google Pandas, Penguins, and other SERP animals. So what’s the latest change in the Google forecast of updates?

Starting this past month, Google started to list “how to” lists and directions on SERPs. There are many different types of results that can pop up based on the queries, featuring extensive how-to information that will help users better find what they’re looking for, quickly.

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How Does The How-To List Work?

Check out this list that populated when I searched for “how to cook pork tenderloin”:

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