Resharing Old Content a Valuable Tactic

Resharing Old Content a Valuable Tactic
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Jan 17,  ISSUE #1953

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Resharing Old Content
a Valuable Tactic

A SPN Exclusive Article by Adrienne Erin (c) 2014

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It’s no secret that conventional wisdom in the marketing online world strongly encourages the creation of brand-new content at a rapid pace, to the point that resharing older content is actually actively avoided like the plague by plenty of bloggers. That will likely always be true. However, a closer look at the potential benefits of resharing – used in moderation, of course – might be enough to change your mind on the practice.

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As you might expect, this has proven to be a controversial subject amongst marketers. Even so, there’s sufficient evidence to suggest that this is not only an acceptable practice, but even a beneficial one.

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